Why build on a category killer generic domain?

If there is one lesson I have learnt and one thing I would do differently it would be to do whatever it took at the start to acquire the prime generic domain for my niche.

Having the generic domain holds a lot of value in itself, value that increases year upon year, add that to developed website and you become more than the sum of your parts, a successful site on a prime generic domain is not the sort of thing you see on Sitepoint often as they are private deals done by big players.

Why did cruises.co.uk sell for over half a million pounds?
- Not only is it a prime generic but it was part developed and ranked number one for what is a very affluent keyword, selling the domain without that ranking/traffic would probably have brought the price down to possibly around £50k - £120k.

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