In the previous post we said how contests are a great way of encouraging interaction from your readers and gave a few samples. In this post I want to cover the basics, so to speak, of getting your readers to put fingers to keys.
Make it easy
Don’t make your readers jump through hoops to leave a comment as they probably won’t. Make it as simple as possible and clear, i.e. no mandatory registration and to a lesser extent captchas.
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