I am something of a stats head and can easily spend hours going over traffic graphs, Adsense screens and referral logs. One of the great things about the web is the shear amount of stats available, you don’t need to employ mystery shoppers or send out surveys to your customers, you can simply install a script and find out more information about your visitors than you’ll ever need.
One thing you need to be cautious of is checking stats for the sake of checking stats. Like most webmasters when I first started out with Adsense I’d be checking income every hour or so to see if there’d been any clicks, a complete waste of time but difficult to resist. As income goes up it does get easier though I still find myself checking at least once per day, especially when approaching milestones.
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